With everyone having more email than they can handle, doesn’t it make more sense to try something different?
Email is the primary source of information and communication, and it is going to stay that way. If you’re concerned that your emails might get lost in the shuffle of all of the forwards that a person receives, here’s 8 powerful reasons why email marketing makes a difference for readers and for companies.
• It’s cheap – When you set up email marketing, you don’t have to spend any money if you’re willing to put in the time to send the emails yourself. In fact, many people will spend nothing at all to create their first email campaigns. Sometimes, it only takes one campaign to make money and then you can pay someone else to do the work for you, which is still a bargain.
• It’s easy – Whether you use templates or not, email marketing is easy. And how can you believe that? Look at all of the email marketing messages that you get in your email box right now. Those messages are from the mailing lists that you’ve signed up for because you were persuaded to do so by someone who might have felt just as clueless about where to begin.
• It’s fast – If you have a product that you want to launch within a month because it’s already ready for the audience, you don’t have to wait for the email marketing campaign to be ready. It can be ready in just a few days with the help of templates and a clear plan of attack.
• It’s effective – Think right now about how many mailing lists you’ve signed up for; it’s probably more than one. And of those mailing lists, you’ve bought products from the sender. Email marketing is effective. When you use this marketing strategy to focus on one product, it can be even more beneficial to your profit goals.
• It’s directed – You can use email marketing to create a focused strategy. In the case of product launches, you’re focusing on one product or one package, which is easier to sell than trying to market an entire store of products.
• It’s voluntary – Voluntary unsubscribe features at the end of your marketing emails make these campaigns something that the customer either reads or doesn’t read. Plus, since the subscriber made the decision in the first place to receive the emails, you still have the power since he/she is already interested and he/she can’t blame you for ‘making’ him/her sign up.
• It’s a conversation – Keeping in contact with your audience helps you to create a dialogue. Whether you send out a message or a newsletter, the more that you engage your reader, the more memorable you become in a sea of junk email.
• It’s a reminder – You can also create a system that allows the reader to remember what’s coming up, what you’ve done in the past, etc. The more visible that you are in an email box, the more likely that the reader will find out more about what you do and how it might help them.
Email marketing, especially for product launches, is essential for your long-term business strategy. Plus, since your competition is already doing it, why are you waiting?